Me: I’m a Graphic Designer and Illustrator, a Branding specialist and I work in Business Development
Mrs Interested: Oh, just who I’ve been looking for I’m starting a new business and need a logo and branding can you help?
Me: Yes, of course, I’d love to…
Suddenly, there’s a problem, I don’t use this word PROBLEM often, I’m of that school, you know the annoying positive type, I like to call it a Challenge or something we can work around, however in this case we have a PROBLEM.
The potential client has gone away had a think and doesn’t want to pay for my services or those of any other professional experienced designer, because – and it’s not as obvious as you think so I won’t bore you with “My cousin is a design student they have an Apple in their bedroom (festering under the bed no doubt) and can do it for £20 and a four pack of Carling”, we have all heard this and it’s not why, there are more serious reasons.
Many potential clients (you are one so please read on), many potential clients just don’t see the value in good design or creative work (you are the exception). I am passionate about good design and I love my work, so these people think I will DO IT FOR NOTHING, they think it is a calling, a vocation where I don white robes and float on a cloud giving out free work. To set the record straight I'm not a floaty arty type I'm a commercial designer.
You may not know this next bit, because to be frank I got bored with the slog, I'm also an accomplished Illustrator. I got so fed up with people treating this part of my work as a hobby and asking if I could do them a favour and draw them a ‘whateveritwasthatday’ that now I will only draw for people I really want to work with.
Here’s a link to one of the pretty little drawings I did for Lootybag.co.uk – they liked and valued the work and paid on time :)
And here's some work which was featured in a billboard exhibition in the USA
I refuse to be defeated, I am sure that at their core everyone is intelligent and kind and can grasp the situation. The whole of what I creatively do, the design, Illustration, photography could become a drag simply because people do not appreciate that these hard practised skills are ways I feed my family, my children will not eat A4 sheets of paper – this is sad as it’s only £2 a ream in Tesco and it would help if they could fall in line.
I do not have the value PROBLEM with Business Development and Business Counselling work, I talk to people, I listen to where they think they are in business and tease the best solutions out of them, as a business owner you have the solutions you just need me to help you squeeze them into useful shapes. I charge this work out at my day rate and people pay because they think it’s a real job and I think the key is that it has the word Business in the title.
So I am rebranding myself.
I am no longer a graphic designer, Illustrator and branding specialist, I now do Creative Business Support, I’m a Business Graphic Designer, a Business Illustrator and a Business Branding Specialist who can also work alongside you in Business Development. In short I will pop round or meet you in a place with cake and coffee listen to you and give your business a lovely big creative hug.
Here’s what a longstanding client says about me
You are my ‘go to’ option for design, you did such a good job first time round, I’ve never wanted to change my logo! I think there are too many out there who are happy to cut corners and not give good customer service.
So if you value Creative Business Support and would like to talk to me I can do you a great job and really look after you – the batch of clients who have been with me for 10 years+ are testament to this – go on give me a try, I promise you will get a great service.
I love to chat, you can find me in various places:
0779 200 6698
Pink Digital Ecommerce specialist
Join me here on My LinkedIn page
And follow my ramblings on twitter @naughtymutt